One of the most important non-branded tactics to have emerged out of the subsequent struggles following from seattle, video activism, and it's most successful proponent--idependent media centers--has transformed both activism and media
webiste: http://www.indymedia.org
Indymedia is the collective effort of hundreds of independent media makers from around the world who are dedicated to providing a forum for independent reporting about important social and political issues. Several hundred media activists, many of whom have been working for years to develop an active independent media through their own organizations, came together in late November, 1999 in Seattle to create an Independent Media Center to cover protests against the World Trade Organization. The Seattle IMC provided coverage of the WTO through both a printed publication called ?The Blind Spot? and the first IMC web site. The web site received almost 1.5 million hits during the WTO protests. In February of 2000 a small IMC formed in Boston to cover the Biodevestation Convergence, and a larger one came together in Washington D.C. to cover the A16 protests against the World Bank and International Monetary Fund. After that request from local groups interested in forming their own IMCs started to pour in. (" Indymedia's Frequently Asked Questions (FAQ) " from indey media website)